Today’s prospects reward or punish companies based on a single experience. 50% of today’s customers are empowered and willing to move their investment to another product or service. Yesterday’s digital strategy was good for yesterday’s customer. It is important to understand what the latest digital engagement trends and strategies are and how to implement them to maximize the experience of today’s prospect or customer.
During this session we will cover the following topics:
- Understanding what your digital footprint is and how to enhance it.
- The latest digital strategies - Mobile First, One Page Sites, Push Notifications from mobile and web, Progressive Web Apps
- The role of Artificial Intelligence, personalization and customer engagement
- Extending your Reach & Accessibility, the latest on ADA, SEO,